{"id":19609,"date":"2026-04-06T12:37:49","date_gmt":"2026-04-06T16:37:49","guid":{"rendered":"https:\/\/www.dancemogul.com\/?p=19609"},"modified":"2026-04-06T13:36:57","modified_gmt":"2026-04-06T17:36:57","slug":"the-business-of-dance-2","status":"publish","type":"post","link":"https:\/\/www.dancemogul.com\/news\/the-business-of-dance-2\/","title":{"rendered":"THE BUSINESS OF DANCE: HOW DANCERS, STUDIOS &#038; CREATORS BUILD SUSTAINABLE CAREERS"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/pub-09be087326c24ac1a33f799f6cfc87d2.r2.dev\/Gemini_Generated_Image_3f4l283f4l283f4l%20(3).png\" alt=\"The Business of Dance\" width=\"1408\" height=\"768\" \/><\/p>\n<h1><strong>The Business of Dance: How Dancers, Studios &amp; Creators Build Sustainable Careers<\/strong><\/h1>\n<h2><strong>Introduction: Dance as an Industry, Not a Hobby<\/strong><\/h2>\n<p>For decades, dance was viewed primarily as a passion \u2014 something pursued for love, not livelihood. But today, dance is a global industry generating billions of dollars across entertainment, education, fitness, media, and digital content. Dancers are entrepreneurs. Studios are small businesses. Choreographers are creative directors. And social media has turned dancers into global brands with influence, reach, and monetization power.<\/p>\n<p>This article breaks down the business of dance: how dancers build careers, how studios thrive, how creators monetize their craft, and what it takes to build long-term sustainability in an ever-changing industry.<\/p>\n<div><\/div>\n<h2><strong>1. The Modern Dance Economy<\/strong><\/h2>\n<p>Dance is no longer limited to studios and stages. It now intersects with multiple industries:<\/p>\n<ul>\n<li>Entertainment<\/li>\n<li>Fitness and wellness<\/li>\n<li>Social media and digital content<\/li>\n<li>Advertising and brand partnerships<\/li>\n<li>Education and youth development<\/li>\n<li>Tourism and events<\/li>\n<li>Technology and virtual platforms<\/li>\n<\/ul>\n<p>This expansion has created new revenue streams and career paths for dancers worldwide.<\/p>\n<h3><strong>1.1 The Shift From Traditional to Digital<\/strong><\/h3>\n<p>Historically, dancers relied on:<\/p>\n<ul>\n<li>Studio teaching<\/li>\n<li>Live performances<\/li>\n<li>Tours<\/li>\n<li>Commercial gigs<\/li>\n<\/ul>\n<p>Today, dancers also earn through:<\/p>\n<ul>\n<li>YouTube monetization<\/li>\n<li>TikTok creator funds<\/li>\n<li>Instagram brand deals<\/li>\n<li>Online classes<\/li>\n<li>Digital products<\/li>\n<li>Subscription platforms<\/li>\n<\/ul>\n<p>The digital era has democratized opportunity.<\/p>\n<div><\/div>\n<h2><strong>2. How Dancers Build Sustainable Careers<\/strong><\/h2>\n<p>A dancer\u2019s career is no longer linear. It is a portfolio of income streams.<\/p>\n<h3><strong>2.1 Performing<\/strong><\/h3>\n<p>Performing remains a core pathway, including:<\/p>\n<ul>\n<li>Tours<\/li>\n<li>Music videos<\/li>\n<li>Award shows<\/li>\n<li>Theater productions<\/li>\n<li>TV and film<\/li>\n<li>Corporate events<\/li>\n<\/ul>\n<p>While performing is prestigious, it is often inconsistent, which is why dancers diversify.<\/p>\n<h3><strong>2.2 Teaching<\/strong><\/h3>\n<p>Teaching is one of the most stable income sources for dancers.<\/p>\n<p>Opportunities include:<\/p>\n<ul>\n<li>Studio classes<\/li>\n<li>Workshops<\/li>\n<li>Conventions<\/li>\n<li>Online courses<\/li>\n<li>Private coaching<\/li>\n<li>School programs<\/li>\n<\/ul>\n<p>Teaching builds community, reputation, and long-term financial stability.<\/p>\n<h3><strong>2.3 Choreography<\/strong><\/h3>\n<p>Choreographers earn through:<\/p>\n<ul>\n<li>Music videos<\/li>\n<li>Live shows<\/li>\n<li>Commercials<\/li>\n<li>Tours<\/li>\n<li>Competitions<\/li>\n<li>Corporate events<\/li>\n<\/ul>\n<p>Choreography is both creative and strategic \u2014 requiring artistic vision and business negotiation skills.<\/p>\n<h3><strong>2.4 Digital Content Creation<\/strong><\/h3>\n<p>Dancers now monetize:<\/p>\n<ul>\n<li>Tutorials<\/li>\n<li>Dance challenges<\/li>\n<li>Reels and TikToks<\/li>\n<li>YouTube videos<\/li>\n<li>Livestreams<\/li>\n<li>Paid subscriptions<\/li>\n<\/ul>\n<p>Creators with strong personal brands can earn more online than through traditional gigs.<\/p>\n<h3><strong>2.5 Brand Partnerships<\/strong><\/h3>\n<p>Brands partner with dancers for:<\/p>\n<ul>\n<li>Campaigns<\/li>\n<li>Product launches<\/li>\n<li>Sponsored posts<\/li>\n<li>Ambassador roles<\/li>\n<\/ul>\n<p>Dancers with strong engagement and authenticity attract high-value deals.<\/p>\n<h3><strong>2.6 Entrepreneurship<\/strong><\/h3>\n<p>Many dancers launch:<\/p>\n<ul>\n<li>Clothing lines<\/li>\n<li>Training programs<\/li>\n<li>Online academies<\/li>\n<li>Fitness brands<\/li>\n<li>Production companies<\/li>\n<li>Creative agencies<\/li>\n<\/ul>\n<p>Entrepreneurship allows dancers to scale beyond their physical labor.<\/p>\n<div><\/div>\n<h2><strong>3. The Business of Running a Dance Studio<\/strong><\/h2>\n<p>Studios are the backbone of the dance industry. They shape culture, train youth, and build community \u2014 but they are also businesses that require strategy, marketing, and financial planning.<\/p>\n<h3><strong>3.1 Revenue Streams for Studios<\/strong><\/h3>\n<p>Successful studios diversify income through:<\/p>\n<ul>\n<li>Monthly tuition<\/li>\n<li>Drop-in classes<\/li>\n<li>Recitals and showcases<\/li>\n<li>Summer camps<\/li>\n<li>Workshops<\/li>\n<li>Merchandise<\/li>\n<li>Studio rentals<\/li>\n<li>Competition teams<\/li>\n<li>Online classes<\/li>\n<\/ul>\n<p>Multiple revenue streams protect studios from seasonal fluctuations.<\/p>\n<h3><strong>3.2 Marketing and Branding<\/strong><\/h3>\n<p>Modern studios must invest in:<\/p>\n<ul>\n<li>Social media presence<\/li>\n<li>Professional branding<\/li>\n<li>Community partnerships<\/li>\n<li>SEO and website optimization<\/li>\n<li>Video content<\/li>\n<li>Testimonials and reviews<\/li>\n<\/ul>\n<p>Parents and dancers choose studios based on visibility and reputation.<\/p>\n<h3><strong>3.3 Building a Strong Studio Culture<\/strong><\/h3>\n<p>Culture determines retention. Studios thrive when they create:<\/p>\n<ul>\n<li>Safe, inclusive environments<\/li>\n<li>Clear values<\/li>\n<li>Strong mentorship<\/li>\n<li>Positive leadership<\/li>\n<li>Community engagement<\/li>\n<\/ul>\n<p>Culture is a studio\u2019s most powerful marketing tool.<\/p>\n<h3><strong>3.4 Financial Management<\/strong><\/h3>\n<p>Studios must manage:<\/p>\n<ul>\n<li>Rent<\/li>\n<li>Payroll<\/li>\n<li>Insurance<\/li>\n<li>Costumes<\/li>\n<li>Events<\/li>\n<li>Marketing<\/li>\n<li>Equipment<\/li>\n<\/ul>\n<p>Financial literacy is essential for long-term sustainability.<\/p>\n<div><\/div>\n<h2><strong>4. The Rise of the Dance Creator Economy<\/strong><\/h2>\n<p>Social media has transformed dancers into global influencers.<\/p>\n<h3><strong>4.1 Viral Dance Culture<\/strong><\/h3>\n<p>Platforms like TikTok and Instagram have created:<\/p>\n<ul>\n<li>Viral challenges<\/li>\n<li>Global dance trends<\/li>\n<li>Overnight fame<\/li>\n<li>Cross-cultural exchange<\/li>\n<\/ul>\n<p>Dancers can now reach millions without leaving their homes.<\/p>\n<h3><strong>4.2 Monetization Opportunities<\/strong><\/h3>\n<p>Creators earn through:<\/p>\n<ul>\n<li>Creator funds<\/li>\n<li>Brand deals<\/li>\n<li>Affiliate marketing<\/li>\n<li>Sponsored content<\/li>\n<li>Paid collaborations<\/li>\n<li>Digital products<\/li>\n<li>Patreon-style subscriptions<\/li>\n<\/ul>\n<p>The creator economy rewards consistency, creativity, and authenticity.<\/p>\n<h3><strong>4.3 Building a Personal Brand<\/strong><\/h3>\n<p>A strong brand includes:<\/p>\n<ul>\n<li>A clear style<\/li>\n<li>A consistent message<\/li>\n<li>High-quality visuals<\/li>\n<li>Storytelling<\/li>\n<li>Community engagement<\/li>\n<\/ul>\n<p>Dancers who build brands become industry leaders.<\/p>\n<div><\/div>\n<h2><strong>5. The Business of Choreography<\/strong><\/h2>\n<p>Choreographers are creative entrepreneurs.<\/p>\n<h3><strong>5.1 Negotiating Rates<\/strong><\/h3>\n<p>Choreographers must understand:<\/p>\n<ul>\n<li>Industry standards<\/li>\n<li>Usage rights<\/li>\n<li>Licensing<\/li>\n<li>Rehearsal fees<\/li>\n<li>Travel costs<\/li>\n<li>Buyouts<\/li>\n<\/ul>\n<p>Knowledge protects artists from exploitation.<\/p>\n<h3><strong>5.2 Intellectual Property<\/strong><\/h3>\n<p>Choreography is intellectual property. Choreographers must:<\/p>\n<ul>\n<li>Register work<\/li>\n<li>Protect rights<\/li>\n<li>Negotiate usage<\/li>\n<li>Understand contracts<\/li>\n<\/ul>\n<p>This ensures fair compensation.<\/p>\n<h3><strong>5.3 Building a Choreography Career<\/strong><\/h3>\n<p>Success requires:<\/p>\n<ul>\n<li>Networking<\/li>\n<li>Portfolio building<\/li>\n<li>Professionalism<\/li>\n<li>Creative innovation<\/li>\n<li>Business acumen<\/li>\n<\/ul>\n<p>Choreographers who master both art and business thrive.<\/p>\n<div><\/div>\n<h2><strong>6. Dance in the Entertainment Industry<\/strong><\/h2>\n<p>Dance is essential to entertainment.<\/p>\n<h3><strong>6.1 Music Industry<\/strong><\/h3>\n<p>Dancers shape:<\/p>\n<ul>\n<li>Music videos<\/li>\n<li>Tours<\/li>\n<li>Award shows<\/li>\n<li>Artist branding<\/li>\n<\/ul>\n<p>Choreography is a major part of an artist\u2019s visual identity.<\/p>\n<h3><strong>6.2 Film and Television<\/strong><\/h3>\n<p>Dance appears in:<\/p>\n<ul>\n<li>Movies<\/li>\n<li>TV shows<\/li>\n<li>Commercials<\/li>\n<li>Reality competitions<\/li>\n<\/ul>\n<p>These opportunities require versatility and professionalism.<\/p>\n<h3><strong>6.3 Corporate and Commercial Work<\/strong><\/h3>\n<p>Brands hire dancers for:<\/p>\n<ul>\n<li>Product launches<\/li>\n<li>Live events<\/li>\n<li>Commercials<\/li>\n<li>Trade shows<\/li>\n<\/ul>\n<p>Corporate gigs often pay higher rates than traditional performances.<\/p>\n<div><\/div>\n<h2><strong>7. The Future of the Dance Industry<\/strong><\/h2>\n<p>The dance industry is evolving rapidly.<\/p>\n<h3><strong>7.1 Virtual and Hybrid Training<\/strong><\/h3>\n<p>Online platforms allow dancers to:<\/p>\n<ul>\n<li>Train globally<\/li>\n<li>Teach internationally<\/li>\n<li>Build digital academies<\/li>\n<\/ul>\n<p>Virtual dance is here to stay.<\/p>\n<h3><strong>7.2 AI and Technology<\/strong><\/h3>\n<p>Technology is shaping:<\/p>\n<ul>\n<li>Motion capture<\/li>\n<li>Virtual choreography<\/li>\n<li>Digital avatars<\/li>\n<li>VR performances<\/li>\n<\/ul>\n<p>Dancers who embrace tech will lead the future.<\/p>\n<h3><strong>7.3 Global Collaboration<\/strong><\/h3>\n<p>Cross-cultural fusion is expanding dance vocabulary and opportunities.<\/p>\n<h3><strong>7.4 Professionalization of Dance Careers<\/strong><\/h3>\n<p>More dancers are:<\/p>\n<ul>\n<li>Starting businesses<\/li>\n<li>Building brands<\/li>\n<li>Creating digital products<\/li>\n<li>Becoming creative directors<\/li>\n<\/ul>\n<p>Dance is becoming a respected, sustainable profession.<\/p>\n<div><\/div>\n<h2><strong>Conclusion: Dance Is a Business \u2014 and a Powerful One<\/strong><\/h2>\n<p>The dance industry is thriving. Dancers are entrepreneurs. Studios are community pillars. Creators are global influencers. And the business of dance is expanding into new industries, technologies, and opportunities.<\/p>\n<p>The future belongs to dancers who combine artistry with strategy \u2014 those who understand that passion and business can coexist, and that creativity can be both fulfilling and financially sustainable.<\/p>\n<p>&nbsp;<\/p>\n<h2>THE BUSINESS OF DANCE:<\/h2>\n<ul>\n<li><a href=\"https:\/\/nmaahc.si.edu\/explore\/hip-hop\"><strong>Smithsonian Hip-Hop <\/strong><\/a><a href=\"https:\/\/nmaahc.si.edu\/explore\/hip-hop\"><strong>Collection<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/uhhm.org\/\"><strong>Universal Hip-Hop Museum<\/strong>\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/www.britannica.com\/art\/hip-hop\"><strong>Britannica: Hip-Hop Culture<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.dancemogul.com\/mental-fortitude-the-temple-protocol\/\">Mental Fortitude<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n[vc_row][vc_column]<aside class=\"gap cf\" 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class=\"cat-magazine-cover-feature\" aria-label=\"Magazine Cover Feature\">Magazine Cover Feature<\/a>\t\t<\/aside>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"post-title\"><h4 itemprop=\"headline\"><a href=\"https:\/\/www.dancemogul.com\/news\/earl-wright\/\" title=\"\"><\/a><\/h4><\/div>\t\t<aside class=\"post-bottom-meta hide\">\n\t\t<meta itemprop=\"mainEntityOfPage\" content=\"https:\/\/www.dancemogul.com\/news\/earl-wright\/\">\n\t\t<span class=\"vcard author\" itemprop=\"author\" content=\"Dance Mogul\">\n\t\t\t<span class=\"fn\">Dance Mogul<\/span>\n\t\t<\/span>\n\t\t<time class=\"time publised entry-date\" datetime=\"2019-03-23T01:24:34-04:00\" itemprop=\"datePublished\" content=\"2019-03-23T01:24:34-04:00\">March 23, 2019<\/time>\n\t\t<meta itemprop=\"dateModified\" class=\"updated\" content=\"2020-02-16T09:18:59-05:00\">\n\t\t<span itemprop=\"publisher\" itemscope itemtype=\"https:\/\/schema.org\/Organization\">\n\t\t\t<meta itemprop=\"name\" content=\"Dance Mogul Magazine\">\n\t\t\t<span itemprop=\"logo\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<meta itemprop=\"url\" content=\"https:\/\/www.dancemogul.com\/news\/wp-content\/themes\/thevoux-wp\/assets\/img\/logo.png\">\n\t\t\t<\/span>\n\t\t<\/span>\n\t\t\t\t\t<span itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\n\t\t\t\t<meta itemprop=\"url\" content=\"https:\/\/www.dancemogul.com\/news\/wp-content\/uploads\/2019\/03\/Earl-Main-Cover.jpg\">\n\t\t\t\t<meta itemprop=\"width\" content=\"1000\" \/>\n\t\t\t\t<meta itemprop=\"height\" content=\"1303\" \/>\n\t\t\t<\/span>\n\t\t\t<\/aside>\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"columns\">\n\t\t\t\t\t\t<article class=\"post featured-style7 post-13447 type-post status-publish format-standard has-post-thumbnail hentry category-magazine-cover-feature\" itemscope itemtype=\"http:\/\/schema.org\/Article\">\n\t<figure class=\"post-gallery\">\n\t\t<a href=\"https:\/\/www.dancemogul.com\/news\/dance-mogul-magazine-deja-riley\/\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"652\" src=\"https:\/\/www.dancemogul.com\/news\/wp-content\/uploads\/2019\/03\/deja-cover-500.jpg\" class=\"attachment-thevoux-vertical-2x size-thevoux-vertical-2x wp-post-image\" alt=\"\" srcset=\"https:\/\/www.dancemogul.com\/news\/wp-content\/uploads\/2019\/03\/deja-cover-500.jpg 500w, https:\/\/www.dancemogul.com\/news\/wp-content\/uploads\/2019\/03\/deja-cover-500-230x300.jpg 230w, https:\/\/www.dancemogul.com\/news\/wp-content\/uploads\/2019\/03\/deja-cover-500-450x587.jpg 450w, https:\/\/www.dancemogul.com\/news\/wp-content\/uploads\/2019\/03\/deja-cover-500-20x26.jpg 20w, https:\/\/www.dancemogul.com\/news\/wp-content\/uploads\/2019\/03\/deja-cover-500-225x293.jpg 225w, https:\/\/www.dancemogul.com\/news\/wp-content\/uploads\/2019\/03\/deja-cover-500-74x96.jpg 74w, https:\/\/www.dancemogul.com\/news\/wp-content\/uploads\/2019\/03\/deja-cover-500-300x391.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a>\n\t<\/figure>\n\t\t<div class=\"thb-post-top\">\n\t\t\t\t<aside class=\"post-meta style1\">\n\t\t\t<a href=\"https:\/\/www.dancemogul.com\/news\/category\/magazine-cover-feature\/\" class=\"cat-magazine-cover-feature\" aria-label=\"Magazine Cover Feature\">Magazine Cover Feature<\/a>\t\t<\/aside>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"post-title\"><h4 itemprop=\"headline\"><a href=\"https:\/\/www.dancemogul.com\/news\/dance-mogul-magazine-deja-riley\/\" title=\"\"><\/a><\/h4><\/div>\t\t<aside class=\"post-bottom-meta hide\">\n\t\t<meta itemprop=\"mainEntityOfPage\" content=\"https:\/\/www.dancemogul.com\/news\/dance-mogul-magazine-deja-riley\/\">\n\t\t<span class=\"vcard author\" itemprop=\"author\" content=\"Dance Mogul\">\n\t\t\t<span class=\"fn\">Dance Mogul<\/span>\n\t\t<\/span>\n\t\t<time class=\"time publised entry-date\" datetime=\"2019-03-23T01:09:42-04:00\" itemprop=\"datePublished\" content=\"2019-03-23T01:09:42-04:00\">March 23, 2019<\/time>\n\t\t<meta itemprop=\"dateModified\" class=\"updated\" content=\"2019-03-23T04:11:27-04:00\">\n\t\t<span itemprop=\"publisher\" itemscope itemtype=\"https:\/\/schema.org\/Organization\">\n\t\t\t<meta itemprop=\"name\" content=\"Dance Mogul Magazine\">\n\t\t\t<span itemprop=\"logo\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<meta itemprop=\"url\" content=\"https:\/\/www.dancemogul.com\/news\/wp-content\/themes\/thevoux-wp\/assets\/img\/logo.png\">\n\t\t\t<\/span>\n\t\t<\/span>\n\t\t\t\t\t<span itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\n\t\t\t\t<meta itemprop=\"url\" content=\"https:\/\/www.dancemogul.com\/news\/wp-content\/uploads\/2019\/03\/deja-cover-500.jpg\">\n\t\t\t\t<meta itemprop=\"width\" content=\"500\" \/>\n\t\t\t\t<meta itemprop=\"height\" content=\"652\" \/>\n\t\t\t<\/span>\n\t\t\t<\/aside>\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"columns\">\n\t\t\t\t\t\t<article class=\"post featured-style7 post-13425 type-post status-publish format-standard has-post-thumbnail hentry category-magazine-cover-feature\" itemscope itemtype=\"http:\/\/schema.org\/Article\">\n\t<figure class=\"post-gallery\">\n\t\t<a href=\"https:\/\/www.dancemogul.com\/news\/dance-mogul-magazine-destiny-wimpye\/\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/www.dancemogul.com\/news\/wp-content\/uploads\/2019\/03\/front-cover-600x800.jpg\" class=\"attachment-thevoux-vertical-2x size-thevoux-vertical-2x wp-post-image\" alt=\"\" srcset=\"https:\/\/www.dancemogul.com\/news\/wp-content\/uploads\/2019\/03\/front-cover-600x800.jpg 600w, https:\/\/www.dancemogul.com\/news\/wp-content\/uploads\/2019\/03\/front-cover-300x400.jpg 300w, https:\/\/www.dancemogul.com\/news\/wp-content\/uploads\/2019\/03\/front-cover-900x1200.jpg 900w, https:\/\/www.dancemogul.com\/news\/wp-content\/uploads\/2019\/03\/front-cover-20x26.jpg 20w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a>\n\t<\/figure>\n\t\t<div class=\"thb-post-top\">\n\t\t\t\t<aside class=\"post-meta style1\">\n\t\t\t<a href=\"https:\/\/www.dancemogul.com\/news\/category\/magazine-cover-feature\/\" class=\"cat-magazine-cover-feature\" aria-label=\"Magazine Cover Feature\">Magazine Cover Feature<\/a>\t\t<\/aside>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"post-title\"><h4 itemprop=\"headline\"><a href=\"https:\/\/www.dancemogul.com\/news\/dance-mogul-magazine-destiny-wimpye\/\" title=\"\"><\/a><\/h4><\/div>\t\t<aside class=\"post-bottom-meta hide\">\n\t\t<meta itemprop=\"mainEntityOfPage\" content=\"https:\/\/www.dancemogul.com\/news\/dance-mogul-magazine-destiny-wimpye\/\">\n\t\t<span class=\"vcard author\" itemprop=\"author\" content=\"Dance Mogul\">\n\t\t\t<span class=\"fn\">Dance Mogul<\/span>\n\t\t<\/span>\n\t\t<time class=\"time publised entry-date\" datetime=\"2019-03-23T00:05:25-04:00\" itemprop=\"datePublished\" content=\"2019-03-23T00:05:25-04:00\">March 23, 2019<\/time>\n\t\t<meta itemprop=\"dateModified\" class=\"updated\" content=\"2019-03-23T04:14:21-04:00\">\n\t\t<span itemprop=\"publisher\" itemscope itemtype=\"https:\/\/schema.org\/Organization\">\n\t\t\t<meta itemprop=\"name\" content=\"Dance Mogul Magazine\">\n\t\t\t<span itemprop=\"logo\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<meta itemprop=\"url\" content=\"https:\/\/www.dancemogul.com\/news\/wp-content\/themes\/thevoux-wp\/assets\/img\/logo.png\">\n\t\t\t<\/span>\n\t\t<\/span>\n\t\t\t\t\t<span itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\n\t\t\t\t<meta itemprop=\"url\" content=\"https:\/\/www.dancemogul.com\/news\/wp-content\/uploads\/2019\/03\/front-cover.jpg\">\n\t\t\t\t<meta itemprop=\"width\" content=\"2475\" \/>\n\t\t\t\t<meta itemprop=\"height\" content=\"3226\" \/>\n\t\t\t<\/span>\n\t\t\t<\/aside>\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<aside class=\"gap cf\" style=\"height:30px;\"><\/aside><aside class=\"gap cf\" style=\"height:60px;\"><\/aside>[\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The Business of Dance: How Dancers, Studios &amp; Creators Build Sustainable Careers Introduction: Dance as an Industry, Not a Hobby For decades, dance was viewed primarily as a passion \u2014 something pursued for love, not livelihood. But today, dance is a global industry generating billions of dollars across entertainment, education, fitness, media, and digital content.&hellip;<\/p>\n","protected":false},"author":1,"featured_media":19610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[623],"thb-sponsors":[],"class_list":["post-19609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hip-hop","tag-the-business-of-dance-how-dancers"],"_links":{"self":[{"href":"https:\/\/www.dancemogul.com\/news\/wp-json\/wp\/v2\/posts\/19609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dancemogul.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dancemogul.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dancemogul.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dancemogul.com\/news\/wp-json\/wp\/v2\/comments?post=19609"}],"version-history":[{"count":2,"href":"https:\/\/www.dancemogul.com\/news\/wp-json\/wp\/v2\/posts\/19609\/revisions"}],"predecessor-version":[{"id":19627,"href":"https:\/\/www.dancemogul.com\/news\/wp-json\/wp\/v2\/posts\/19609\/revisions\/19627"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dancemogul.com\/news\/wp-json\/wp\/v2\/media\/19610"}],"wp:attachment":[{"href":"https:\/\/www.dancemogul.com\/news\/wp-json\/wp\/v2\/media?parent=19609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dancemogul.com\/news\/wp-json\/wp\/v2\/categories?post=19609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dancemogul.com\/news\/wp-json\/wp\/v2\/tags?post=19609"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/www.dancemogul.com\/news\/wp-json\/wp\/v2\/thb-sponsors?post=19609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}