The Complete Guide to Dance Agencies: How to Get Signed, What It Costs, and Why It Matters

By Dance Mogul Magazine  |  Updated May 2026

The only resource a dancer needs to understand, compare, and choose the right agency for their career.

Why Dance Agencies Matter More Than Ever

Whether you dream of performing on a world tour, dancing in a music video for a chart-topping artist, or landing a principal role in a Broadway production, one thing is clear: representation matters. A dance agency is not just a middleman. It is your strategic partner, your advocate in contract negotiations, and your direct line to auditions and opportunities that are never posted publicly. In an industry where relationships drive careers, having a reputable agent in your corner can mean the difference between waiting in a cattle-call line and receiving an invited-only callback.

According to the U.S. Bureau of Labor Statistics, employment of dancers and choreographers is projected to grow five percent from 2024 to 2034, faster than the average for all occupations. Approximately 2,500 openings for dancers and choreographers are projected each year. The competition is real, but so are the opportunities for dancers who are prepared, connected, and professionally represented.

Dance Mogul Magazine built this guide as a one-of-a-kind resource for our global community. We researched every major agency still actively operating, spoke with industry professionals, and pulled together rate information, submission tips, and career strategy that no other publication has assembled in one place. Bookmark this page. Share it with every dancer you know. This is the resource that can shape the next chapter of a dance career.

WHAT YOU WILL FIND IN THIS GUIDE

1. The Complete List of Active Dance Agencies (with links)

2. What Each Agency Does and How They Differ

3. Agency vs. Independent: A Side-by-Side Comparison

4. How to Get Into a Dance Agency (Step by Step)

5. Requirements, Fees, and Commission Structures

6. What the Agency Does for You

7. Your Responsibilities to the Agency

8. Real-World Examples

9. Industry Pay Rates and Dancers Alliance Standards

10. Upcoming Industry Events Calendar

1. The Complete Directory of Active Dance Agencies (2026)

Below is the most comprehensive, updated list of dance talent agencies actively representing dancers and choreographers in the United States and internationally. Each entry includes the agency’s focus, location, and a direct link. This list is organized by agency type: Commercial/Entertainment Agencies (film, TV, music videos, tours, commercials) and Concert/Contemporary Agencies (modern dance companies, nonprofit organizations, theater).

Commercial & Entertainment Dance Agencies

MSA — McDonald Selznick Associates

Founded: 2000  |  Locations: Los Angeles & New York City

Represents: Dancers, choreographers, directors, producers, actors, artisans, designers, educators

Specialties: Film, television, theatre, commercials, print, tours, live events, music videos

What Makes Them Different: MSA was the first agency in the industry dedicated exclusively to representing dancers and choreographers. Over 25 years later, they remain an industry standard-setter. Their clients have earned Tony, Emmy, and MTV awards. MSA also runs educational intensives for young dancers through MSA Education, providing direct access to working choreographers and agents.

Commission: Industry standard 10%

Website: msaagency.com

Bloc Agency

Locations: Los Angeles, New York City & Atlanta

Represents: Creative directors, choreographers, dancers, singers, actors, specialty talent (ages 5+)

Specialties: Feature film, episodic television, commercials, live stage, Broadway, industrials, music videos, print

What Makes Them Different: Bloc is truly bi-coastal with a strong Atlanta presence, making them one of the most geographically accessible agencies. They represent talent from age five and up, making them ideal for young performers entering the industry. Their theatrical department covers Broadway and stage, while their creative department pushes commercial and contemporary boundaries. Dancers sign a one-year exclusive contract for all movement-based work, renewable annually.

Commission: No more than 10% (negotiable with agent)

Website: blocagency.com

Clear Talent Group (CTG)

Locations: Los Angeles, New York City & New Orleans

Represents: Actors, models, young people, dancers, choreographers, content creators, directors, designers

Specialties: Full-service talent agency covering commercial dance, film, TV, digital media

What Makes Them Different: CTG stands out as a true full-service agency, meaning they do not only represent dancers but also actors, models, and digital content creators. This cross-disciplinary approach benefits dancers who are expanding into acting, influencer work, or content creation. Their New Orleans office gives them a foothold in the growing Southern production market.

Commission: Industry standard 10%

Website: cleartalentgroup.com

Go 2 Talent Agency (GTA)

Founded: 2011  |  Location: Burbank, California

Represents: Dancers, choreographers, triple-threats, educators, influencers, specialty acts, creative directors, performance producers

Specialties: TV & film, commercial & print, music videos & tours, theatre & corporate, emerging platforms

What Makes Them Different: GTA was founded by Terry Lindholm and Lisa Coppola Lindholm, both veterans of MSA. Their boutique approach means smaller rosters and deeper individual relationships. They are known for staying with clients throughout the full arc of their careers, from emerging talent to established professionals. GTA clients have choreographed shows at Epic Universe, danced on major world tours including Chris Brown’s Breezy Bowl Tour, and worked at the BET Awards.

Commission: 10%

Website: go2talentagency.com

The Movement Talent Agency

Location: Los Angeles, California

Represents: Dancers (all ages), choreographers, sports/fitness talent, on-camera performers

Specialties: Television, film, commercials, tours, award shows, music videos, digital media, sports & fitness

What Makes Them Different: The Movement is unique in representing both arts and athletics under one roof. Their sports/fitness division is a natural fit for dancers who are also athletes, stunt performers, or fitness professionals. They represent dancers of all ages and actively seek both emerging and established talent. They support Dancers Alliance, the industry’s rate-protection advocacy organization.

Commission: Industry standard 10%

Website: movement-agency.com

DDO Entertainment Agency (formerly DDO Artists Agency)

Locations: Los Angeles, New York City, Atlanta & Chicago

Represents: Actors, singers, dancers, choreographers, voiceover artists, digital media talent

Specialties: TV, film, dance, voiceover, digital media, Broadway, national tours

What Makes Them Different: DDO operates in four major U.S. markets, the most geographic coverage of any dance-focused agency. Their theater department represents a diverse roster on Broadway, off-Broadway, in resident productions, and on national and international tours. They are committed to nurturing both established and up-and-coming talent across disciplines.

Commission: Industry standard 10%

Website: ddoagency.com

Xcel Talent Agency

Locations: Atlanta, Georgia (with Nashville and international reach)

Represents: Dancers, choreographers, actors, recording artists

Specialties: Music videos, film, television, commercials, theatre, live shows, print, artistic development

What Makes Them Different: Xcel is the Southeast’s premier dance talent agency and operates its own professional dance studio (Xcel Studios) in Atlanta, offering high-level classes for professional dancers age 16 and up. This means their talent has direct access to on-site training, masterclasses, and workshop series. Their boutique model keeps rosters small and selective, with a strong mentorship approach.

Commission: 10%

Website: xceltalent.com

Concert, Contemporary & Non-Profit Dance Management

Pentacle (DanceWorks, Inc.)

Founded: 1976  |  Location: Brooklyn, New York

Represents: Small and mid-sized contemporary dance companies and choreographers

Specialties: Nonprofit management support, booking/representation, fiscal sponsorship, design, consulting, career development

What Makes Them Different: Pentacle is a nonprofit management organization, not a traditional talent agency. They provide subsidized arts administration services to dance artists who cannot afford to hire full-time staff. Their programs include Tour Ready Lab (preparing artists to tour nationally and internationally), Arts Administration Fellowships, and fiscal sponsorship. Since 1976, Pentacle has been a model in the arts administration field, serving over 200 interns and working with artists across the country.

Fee Structure: Subsidized fees (nonprofit model supported by government, foundation, and corporate grants)

Website: pentacle.org

Sheffield/Francine Graham Agency (SGA)

Location: Worldwide (U.S.-based)

Represents: Dance companies exclusively

Specialties: Booking and touring for concert dance companies with strong choreographic traditions

What Makes Them Different: SGA focuses solely on dance and choreography at the company level. They maintain an exclusive roster of creative companies with strong traditions of choreographic vision, helping them perform in new venues and supporting new choreographic processes. This is the agency for established dance companies looking for touring representation, not individual freelance dancers.

Contact: sheffieldfrancine@gmail.com

AIDA Dance Agency

Location: Berlin, Germany (international)

Represents: Individual dancers and choreographers

Specialties: Ballet, contemporary, burlesque, and everything in between

What Makes Them Different: AIDA is one of the few international agencies focused specifically on individual dancers rather than companies. Based in Berlin, they provide tailored, personal management support for dancers working across Europe and beyond. Their range of styles is remarkably broad, from classical ballet to burlesque.

Contact: info@aida-dance.de

IMG Artists (IMGA)

Location: New York City, with offices worldwide

Represents: Dance companies, choreographers, classical musicians, opera artists

Specialties: Multi-continental management for modern, ballet, and ethnic dance companies

What Makes Them Different: With over 30 years in artist management and offices across the globe, IMGA is the largest agency on this list by total scope. They manage across multiple art forms, and their global network opens touring and festival doors that smaller agencies cannot access. Best suited for companies and choreographers with international ambitions.

Contact: artistsny@imgartists.com

Additional Active Agencies Worth Knowing

Lotus Arts Management — Services exclusively for dance companies. Focused on the specific needs of choreographers and touring companies.

Sozo Media — Manages new and upcoming artists. Supports choreographers with a vision to inform and educate. Contact: info@sozomedia.com

Piccadilly Arts — Pennsylvania-based. Small, focused management specializing in event management, new artist launches, and interdisciplinary art and choreography. Contact: chrissie@piccadillyarts.com

The S Agency — West Hollywood. Represents dancers and choreographers in the commercial space. 901 Hancock Ave, Suite 202, West Hollywood, CA 90069.

CESD Talent Agency — Full-service talent agency in New York and LA with a dance division handling commercial, theatrical, and digital work.

2. What Makes Each Agency Different

Not all dance agencies are built the same. Understanding the differences is critical to finding the right fit for your career goals.

Agency Type Best For Roster Size Markets
MSA Commercial/Entertainment Film, TV, Broadway, tours, education Large LA, NYC
Bloc Commercial/Entertainment Young talent (5+), film, Broadway, extreme athletes Large LA, NYC, ATL
Clear Talent Full-Service Multi-disciplinary artists: acting + dance + digital Large LA, NYC, NOLA
GTA Boutique Commercial Personal relationships, career longevity Small/Selective Burbank (LA)
Movement Entertainment/Sports Dance + athletics, all ages, digital media Medium LA
DDO Multi-Discipline Broadway, national tours, voiceover crossover Large LA, NYC, ATL, CHI
Xcel Boutique Southeast Atlanta market, integrated studio + agency Small/Selective ATL, Nashville
Pentacle Nonprofit Management Concert dance companies, emerging choreographers Varies Brooklyn (national)
IMGA International Global touring, classical and ethnic companies Large NYC + worldwide

3. Agency Represented vs. Independent: A Side-by-Side Comparison

One of the biggest decisions in a dancer’s career is whether to pursue agency representation or continue working independently. Both paths have real advantages and real costs. Here is an honest breakdown.

Factor Agency Represented Independent
Access to Auditions Invited-only calls + open calls. Many high-profile auditions only go through agencies. Open calls only. You must find auditions yourself through trade publications, social media, and word-of-mouth.
Contract Negotiation Agent negotiates pay, conditions, usage rights, and overtime on your behalf. You negotiate everything yourself. Risk of being underpaid or signing bad contracts.
Cost 10% commission on every booked job (agent only earns when you earn). $0 in commission, but you absorb all costs for headshots, marketing, travel, and self-promotion.
Career Guidance Agent provides feedback, headshot direction, resume coaching, and strategic advice. You are entirely self-directed. No feedback loop unless you seek mentors.
Industry Credibility Agency name adds legitimacy to your resume and signals professionalism to casting. Credibility depends entirely on your track record, social media, and network.
Creative Freedom Exclusive contracts may limit the types of work you accept. Agent alignment matters. Total creative control. You choose every project, rate, and collaboration.
Upfront Costs $0. A legitimate agency never charges upfront fees. Red flag if they do. Headshots ($200–$800), demo reel ($300–$1,500+), website ($0–$500), marketing = all out of pocket.
Pay Protection Agent ensures you are paid correctly and on time per contract terms. You chase your own payments. Late or missing pay is common in non-union settings.

DMM INSIGHT

Being independent is not a sign of failure, and having an agent is not a guarantee of success. Many successful dancers work independently for years, building their skills and reputation, before signing with an agency when the timing is right. Others thrive their entire careers without representation. The key is knowing what you need at each stage of your journey.

4. How to Get Into a Dance Agency: Step by Step

Getting signed is not a mystery, but it does require preparation, strategy, and persistence. Here are the six primary pathways professional dancers use to secure agency representation.

Pathway 1: Agency Open Auditions

Most major agencies (Bloc, Clear Talent, MSA, GTA, Movement) hold open auditions every few months, typically separated by age, gender, and style (hip-hop vs. technical). Sign up, bring a professional headshot and resume, and wear a flattering outfit appropriate for your strongest style. This is the most common entry point.

Pathway 2: Digital Submission

Every agency website lists a public submission email. Send your headshot, resume, and a link to your best dance footage. While many submissions receive a polite redirect to the next open audition, there is always a chance the agency needs a dancer with your exact look and skill set. Make sure your materials are polished and professional.

Pathway 3: Referral from a Choreographer or Working Professional

Teachers and choreographers regularly refer talented dancers to agencies. Thank the choreographer after class, introduce yourself to assistants, and ask for honest feedback and recommendations. A personal referral from a respected industry professional carries enormous weight.

Pathway 4: Get Scouted at Conventions, Competitions, or Showcases

Agents frequently judge or attend conventions, competitions, and showcases like Carnival: The Choreographers Ball in Los Angeles. Every agency sends representatives to these events. Perform, be seen, and introduce yourself. Agents scout from these events year-round.

Pathway 5: Get Scouted in a Class

Major studios in Los Angeles (Millennium Dance Complex, Movement Lifestyle) and New York (Broadway Dance Center, Steps on Broadway) attract agents, choreographers, and casting directors. Take class consistently, and you may be noticed.

Pathway 6: Bring a Job to the Agency

If you book a job on your own that requires contract negotiation, you can approach an agency and ask them to represent you for that specific deal. This is a powerful move because you are arriving with revenue in hand. Most jobs offer an agency rate on top of the dancer’s pay, so it does not even cut into your earnings.

5. Requirements, Fees, and Commission Structures

What You Need to Audition

Most agencies require the same basic submission materials: a professional headshot (does not need to be expensive or glossy), a dance resume listing training, performance experience, and special skills, and a demo reel or dance footage links that showcase your strongest work. Some agencies also request a cover letter. Wear form-fitting clothing that shows your body lines without restricting movement. Bring appropriate footwear for your style.

The Commission Structure

The industry standard commission for dance agencies in the United States is 10 percent of every job you book, regardless of who finds the job. This means if your agent sends you to an audition and you book it, they earn 10%. If you find a job yourself while under contract, the agent still negotiates the deal and earns 10%. This is how agents are compensated, and it is the same across Bloc, MSA, GTA, Clear Talent, Movement, DDO, and Xcel.

RED FLAG WARNING

A legitimate dance agency will never charge you upfront fees, require you to pay for specific headshots from their preferred photographer, charge monthly retainer fees, or ask you to pay for classes through them as a condition of signing. Agents earn money only when you earn money. If an agency asks for money before you have booked a job, walk away. Verify any agency through the SAG-AFTRA website or the Association of Talent Agents directory.

Managers vs. Agents: The Cost Difference

Some dancers also work with a manager in addition to an agent. Managers typically take a larger cut (15–20%) and provide broader career strategy, public relations, and opportunities outside of dance (brand deals, speaking, media). If you have both an agent and a manager, expect 20–30% of your income to go to representation, so your career needs to be earning enough to justify the investment.

6. What the Agency Does for You

Once signed, your agent becomes your professional partner. Here is exactly what they handle.

Audition Access: Agents submit your headshot, resume, and reel to casting directors for jobs including music videos, commercials, tours, award shows, TV, film, Broadway, live events, and digital media. Many of these auditions are “invited calls” that are never publicly posted.

Contract Negotiation: Agents negotiate your pay rate, overtime, hazard pay, per diem, travel expenses, usage fees (for content that uses your likeness beyond the initial shoot), and working conditions.

Payment Enforcement: Your agent ensures you are paid correctly and on time, chases late payments, and handles disputes.

Career Strategy: Agents provide guidance on headshots, wardrobe, resume building, social media presence, and which jobs align with your goals.

Feedback Loop: When you do not book a job, a good agent contacts casting to find out why and shares that feedback to help you improve.

Industry Connection: Agents maintain relationships with choreographers, casting directors, producers, and directors. Their reputation and network become part of your career infrastructure.

7. Your Responsibilities to the Agency

Signing with an agency is not the finish line. It is the starting line of a professional partnership that demands effort from both sides. As one agent put it, the relationship is “50/50 teamwork.” Here is what is expected of you.

Be Available: Respond to calls, texts, and emails from your agent promptly. When an audition comes through, you may only have hours to confirm.

Keep Your Schedule Updated: If you are traveling, on another job, or unavailable, tell your agent immediately. They cannot submit you for work if they do not know your schedule.

Stay in Shape and in Class: Your agent’s reputation is on the line every time they submit you. Show up prepared, on time, and at your best. Take class regularly and continue training.

Keep Materials Current: Update your headshots, resume, and reel regularly. Your agent will guide you on when it is time for new photos or footage.

Communicate Honestly: If you are unhappy, if you want different types of work, or if something is not working, talk to your agent. Do not let frustration build silently.

Honor the Commission Agreement: Even if you find a job on your own, your agent should negotiate the deal and receives their commission. This is part of your contract.

Be Professional on Every Job: How you behave on set reflects on your agency. Be punctual, respectful, prepared, and easy to work with. Casting directors and choreographers talk to each other, and your reputation follows you.

8. Real-World Examples of Agency Impact

The Convention Discovery: A young dancer from a small town in Georgia competed at The PULSE On Tour. After her performance, an agent from Clear Talent Group approached her and extended an invitation to sign. After joining the agency, she went on to book a recurring role on a hit TV show and performed at the MTV Video Music Awards. Without that convention stage and the agent who was watching, the opportunity may never have come.

The MSA Education Pipeline: MSA runs educational intensives that connect young dancers with working choreographers and agency insights. Dancers who participate gain direct access to the people who hire, which creates a pipeline from training to booking. Many dancers who took these intensives later signed with MSA and went on to tour with major recording artists and work on television shows.

The GTA Career Arc: Go 2 Talent Agency clients recently choreographed shows at Universal’s Epic Universe theme park, danced on Chris Brown’s Breezy Bowl World Tour, and performed at the 2025 BET Awards. GTA’s boutique model allowed their agents to build long-term plans with each client, supporting them from emerging talent through career-defining moments.

The Xcel Studio Advantage: A dancer moved to Atlanta and signed with Xcel Talent Agency. Because Xcel operates its own professional studio, the dancer could train daily with industry professionals at the same facility where agents were observing and making connections. Within two years, they were booking national commercials and major music videos out of the Atlanta market.

9. Industry Pay Rates and Dancers Alliance Standards

Understanding what you should be paid is just as important as finding the right agent. Dancers Alliance is the industry’s non-union advocacy organization that sets recommended minimum rates for live shows, industrials, and non-union music videos. While Dancers Alliance is not a union, their rate standards are widely respected and used as a negotiation baseline by agencies across the country.

Work Type Dancers Alliance Minimum Rate
Rehearsal (1–4 hours) $175 (anything over 4 hours = time and a half)
Rehearsal (4–8 hours) $250 (anything over 8 hours = time and a half)
Show / Shoot Day $500 minimum per show or shoot day
Fitting (outside rehearsal) $50 per hour
Overtime Time and a half after the daily maximum
Working on an off day Double pay until the next off day
Turnaround violation (less than 12 hours between wrap and next call) Double time for each hour before the 12-hour mark

Hazard Pay Triggers: Dancing on concrete, stairs, platforms, elevated surfaces, slippery surfaces, inclement weather, impaired visibility (fog, smoke, fire), aerial work, parkour, head spins, wire flying, and lifts or catches that affect safe performance are all classified as hazardous and qualify for additional compensation.

Meal Breaks: Dancers must be given a meal break after every six hours of work. Meals provided must be equal to those given to principal performers and crew.

SAG-AFTRA Union Rates: For union work (network TV, major film, union commercials), SAG-AFTRA sets minimum rates. Broadway dancers working under Actors’ Equity Association earn a basic minimum salary of $2,438 per week for eight performances, with additional pay for understudy roles, covers, hazard pay, and featured work.

Average Dancer Pay (2026): According to PayScale data, the average hourly pay for a dancer in the United States is approximately $25.97 per hour, with total annual compensation ranging from $21,000 to $202,000 depending on experience, location, and the type of work booked.

Source: Dancers Alliance Rate Standards | U.S. Bureau of Labor Statistics

10. Upcoming Industry Events & Audition Opportunities (Summer–Fall 2026)

Staying connected to events where agents scout, choreographers teach, and opportunities are created is essential. Below is a calendar of upcoming events relevant to dancers seeking agency exposure.

Date Event Location Details
June 2–14, 2026 International Isadora Duncan Workshop Fairfield, Iowa Duncan technique, history, repertory, and teacher training. Deep immersion in foundational modern dance.
June 22–24, 2026 TAKE Dance Summer Intensive New York City (NYC Center Studios) Three-day intensive focused on contemporary technique, creative exploration, and new work development.
August 12, 2026 Joffrey Japan Ballet & Contemporary Workshop Japan Joffrey Ballet School international workshop. Study with year-round faculty.
Registration opens June 2026 Joffrey NYC Contemporary Ballet Summer Sampler New York City Multi-day workshops to experience the Joffrey summer intensive program.
December 28, 2026 Joffrey NY Contemporary Ballet Winter Workshop New York City Winter workshop intensive with Joffrey Ballet School faculty.
Ongoing (check agency sites) Agency Open Auditions (Bloc, MSA, CTG, GTA, Movement) Los Angeles & New York City Held every few months. Follow agency social media for announcements. Typically separated by age, gender, and style.
Ongoing Carnival: The Choreographers Ball Los Angeles Industry-standard showcase where all agencies send representatives. Premier opportunity for dancers to be scouted.
Ongoing MSA Education Intensives Los Angeles & New York Educational intensives connecting young dancers directly with working choreographers and MSA agents. Follow @msa_education on Instagram for schedules.
Ongoing Pentacle Tour Ready Lab New York City / Virtual For choreographers and companies learning how to tour. Includes APAP Conference showcasing. Visit pentacle.org for details.

Tip: Follow each agency on Instagram for real-time audition announcements. Agency auditions sell out quickly and may require pre-registration. Stay ready with current headshots, an updated resume, and a clean social media presence at all times.

Your Career, Your Move

At Dance Mogul Magazine, we built this guide because no dancer should have to navigate the agency landscape without a clear map. Whether you are a 16-year-old training in Atlanta, a 25-year-old taking classes in North Hollywood, a concert choreographer building a company in Brooklyn, or a seasoned professional looking for new representation, this resource is for you.

The agencies listed above are actively working, actively booking, and actively looking for talent. The rates are real. The pathways are proven. The only question is whether you are ready to do the work.

“Practice. Network. Be professional. Stay ready. And when the right agent believes in you, be prepared to meet them halfway.”

Explore more career resources for dancers on our Dance Styles Hub, discover our DMM Store for empowerment workbooks and publications, and connect with the dance community through our Community page.

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